Wednesday, May 9, 2012

Smartphones - drive mainly Facebook use, not computers

Smartphones - drive normally Facebook use, not computers

New Smartphones  Mobile Metrix 2.0 report released on Monday, Facebook's mobile usage is on the rise. Actually, the statement revealed that Facebook users tired more time accessing the social network on smartphones than on computers in March.
 The facebook users spent an normal of 445 minutes or 7 hours, 25 minutes — accessing the social network via smartphones during the month. By evaluation, users spent 394 minutes — or 6 hours, 34 minutes — checking out Facebook on PCs.

The comScore statement also exposed that smartphone users spent many time on Facebook than on any other social media network, including LinkedIn, Twitter, Pinterest and Foursquare. Actually, Facebook is the second largest mobile property after Google. Social network garners more than 78 million unique monthly smartphone visitors, 82 percent of which access Facebook through its mobile app.

Facebook admitted its mobile struggle in its current IPO documents. "If users increasingly access mobile products as a substitute for access through personal computers, and if we are unable to successfully implement monetization strategies for our mobile users," the facebook writes in its filing documents, "our financial performance and ability to grow revenue would be negatively affected."

Moreover viewing that people spend a good mass of time on Facebook, the data underscores the meaning of a mobile strategy for the social network's business success. Facebook at this time makes little income from its mobile app — the app does not include ads, and only ongoing to include "sponsored posts" in users' reports feeds on last March.

Finally,  Facebook smartphone makes all the new sense.  Company might capitalize on its mobile leadership position. But as Facebook has not officially made any announcements regarding its hardware plans, it's uncertain what time a Facebook phone will really enter the market. This meantime, we can hope to the company continue to inform its mobile apps.


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